Event Entrepreneurs and Event Management in India
In the growing event industry and event management services, the competition is tough to provide the best at the lowest cost possible. This has affected the morale of youth who are seeking a career in the event business.
Many freelancers turn into event entrepreneurs to seek growth in the event management industry because their is very little success in this business as an employee. Even the success in becoming an Event Entrepreneur is not sure. One has to struggle and compete among the existing Event Management Companies in the area.
- There are a lot of different concepts and ideas in every Event Entrepreneur to proceed and attract potential clients and customers but due to a lack of patience, they are left behind in the chase. Every business needs a concrete & unique idea and concept and a positive approach to the work.
What most event management Event Management Companies seek is instant project with phenomenal profit and in that approach, they usually discard the small projects in place. Some businesses do succeed but most of them lag behind.
- The most important thing that Event Entrepreneurs do not think about is brand promotion. Event companies do brand promotion for their clients so that they can gain visibility in the market and gain projects, customers, or clients.
But the important thing is to notice that the Event Management companies also needs their Brand Name to be promoted. They must do the Brand Promotion for themselves as well. Then only they will get the recognition they are seeking for the market.
- The industry is vast and so Every Entrepreneur or business must maintain or possess a USP. Yes USP, because how your targeted audience will choose you if you don’t contain any reason to be chosen off. There must be some specialisation in your work.
Either you are specialised in Wedding Events, Corporate Events, Birthday Parties, Corporate Parties, Event Production, Music Concerts, Exhibition planning, etc. Whatever you do from the list, you have to be astonishing and remarkable because, more than marketing, word of mouth works more for any Event Management Company.
- Event management is a multimillion-dollar industry which is growing at a rate of 150% per year, with events being hosted almost daily. So making a career in event management is a good choice.
Organizing a perfectly synchronised, well-planned, well-conducted, and memorable event requires the supervision and services of well-trained and experienced event professionals. Therefore, event management companies are always on the look out for event professionals.
Success of an event manager
The success of an event manager depends upon how well he organizes the event and up to what extent he is able to achieve event and marketing objectives.
The salary of an event manager depends upon his qualification, amount of exposure to events, media and corporate contacts. Working as an entrepreneur after two or three years of work experience is strongly recommended. If you can give value for money to your sponsors, then sky is the limit for your income.
The event professionals do any project in a proper manner as they follow the project management theory . The process of project management must be so smooth that there is no clause about lagging behind. One will succeed in each and every project with this approach. Our own knowledgeable and devoted team members are responsible for designing this methodical approach.
The process for project management goes as follows:
- Planning
- Evaluation of the Project in terms of Requirements.
- Allocation of vendors fulfilling the requirements.
- Selection of suitable vendors on the basis of their past work and quotation.
- Evaluation of project in terms of Services.
- Allocation of servicemen on the basis of their experience and past projects.
- Preparation of an Outlay for the Process of Project Structure.
- Presentation of the Outlay to the Client.
- Modifications (if required).
- Preparation of a contingency plan.
- Budget clearance by the client after standing and single-use plan drafting.
- Implementation.
- Regular updates are provided.
