Top 10 Commercial Events of Indian Event Industry –
Indian events and entertainment industry have a global footprint in the world for its record success. As per research Indian media and entertainment (M&E) industry grew at a CAGR of 10.90 percent from FY17-18. And is expected to grow at a CAGR of 13.10 percent to touch Rs 2,660.20 billion (US$ 39.68 billion) by FY23 from Rs 1,436.00 billion (US$ 22.28 billion) in FY18. India’s media consumption has grown at a CAGR of 9 percent between 2012-18, almost nine times that of US and two times that of China. The industry provides employment to 3.5-4 million people, including both direct and indirect employment in CY 2017( Data from India Brand equity foundation). So we have discussed about Top Commercial Events in India.
1. Sunburn
Sunburn is the property of Percept Ltd. started from Goa in 2007 is now Asia’s largest Music Festival brand. Now it organises in maximum part of India like Goa, Mumbai, Delhi, Bangalore, Chennai, Pune, Kolkata, Hyderabad Gurgaon, Noida etc. The event has a huge fan following and most famous Live EDM music brand. The main event takes place at the end of December where more than 100 international DJ and artist play live. The audience gets facilities like Liquor, mouth-watering food stalls, Adventure Activities like Camping, bungee jumping, Giant ride, and many more. Sunburn offer other events like After parties, WiFi zones, thematic Selfie zones, laser shows, etc. In Delhi NCR reason it takes place in every October and its one-day event called sunburn arena. People can enjoy live EDM by Martin Garix, DJ Snake, Tiesto, Avicci, Armin man Burren, David Guetta, KSHMR etc
2. IPL
Indian Premier League is the biggest and most liked Cricket League. The first edition of this cricket league was organized in the year 2008. Cricket is most watched sport in India and IPL is No-1 Event in term of entertainment and number of audience .following and audience.This is a franchise based cricket league and is the property of BCCI. This sports event has the largest fan following and most viewed event on TV and in stadiums. The cricket players from all over the world participate in this cricketing carnival. There are some city-based teams owned by different franchises. IPL come first in the list of Top Commercial Events in India.
3. ISL
Indian Super League is an India based football league. The players from the other countries also participate in this football league. Firstly this league came in 2013 by the joint venture of IMG, Reliance Industries, and Star Sports. The event is most famous and loved by Indian football fans. It takes place in different stadiums and different cities. It was influenced by the format of IPL.
4. Pro Kabaddi League
Like IPL and ISL it a league of Kabaddi. This concept came into existence after the popularity of the Kabaddi tournament at the 2006 Asian Games. The first kabaddi league was organized in the year 2014. It is a franchise based model event.
5. Pro Wrestling League
This wrestling league is also an influenced concept of IPL. It came into existence to promote our very own Indian Sport Wrestling. It is organized by ProSportify and Wrestling Federation of India. There are different city teams and players from all over the country take part in this league. The selection of players by franchises do with the bidding system.
6. NH7 Weekender
It is a multi-city music festival organizes by Only Much Louder (OML Entertainment). Many music and singing sensations of the music industry perform in this music festival. Like Seun Kuti, Benga, MUTEMATH, Simian Mobile Disco, Joe Satriani, Steven Wilson, Steve Vai, José González, Mark Ronson. Nightmares On Wax, Flying Lotus, The Wailers, A. R. Rahman, Vishal Dadlani, Vishal Bhardwaj, Salim-Sulaiman, Imogen Heap, The Vaccines, Megadeth. Rodrigo y Gabriela, SBTRKT, Chase & Status, Bombay Bicycle Club, Asian Dub Foundation, Basement Jaxx. The Magic Numbers, Fear Factory, Dry the River, Fink, Jon Hopkins, Karnivool, Plini and many others. The main event of this music festival held in Pune in between October and December month. Weekender is also organizes in other cities like Noida, Bengaluru, Kolkata, and Shillong with a lineup of local artists too.
7. Ziro Festival of Music
It is an outdoor music festival held in Ziro valley Arunachal Pradesh. Apatani people hosts this event , Apatani is a tribe in Northeast State. Ziro music festival came into existence in 2012 by guitarist Anup Kutty and Bobby Hano. There are many big bands and musicians perform like Lee Ranaldo, Steve Shelley, Damo Suzuki, Shye Ben Tzur, MONO, Divine, Louw Majaw, Sha’air n Func, Indus Creed, Barmer Boys, Menwhopause, Guru Rewben Mashangva, and Peter Cat Recording Co.
8. Enchanted Valley Carnival (EVC)
EVC is the first Indian music festival which held on an airstrip. The first edition of this music festival comes in 2013. It held in Aamby Valley, Lonavala, between Pune and Mumbai. It is a kind of music festival where different music genres come on a single platform. This music festival takes place in December. Where artists from India and Abroad perform and people get to enjoy various music genres like pop, Bollywood, fusion and Indie, electronic dance music, techno, and some other experimental music.
9. India Bike week
Firstly it is unique festival this one is a music cum bike showcasing festival. India Bike Week is a property of the 70EMG company. It takes place near Vagator Beach Goa. Here all the biker freaks and party lovers move to Goa in November month for India Bike week. It is one of the Top Commercial Events in India.
10. Bangalore Open Air
It is the only open air heavy metal music show of India. This open air music concert takes place annually in Bangalore. This is the property of Infinite Dreams Entertainment. The first edition of this music festival came into existence in 2012.
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