Mastering the Art of Selling Event Tickets: A Comprehensive Guide for Success
Here, we have listed the top ticket-selling companies in India and found the best event ticket website for all your entertainment needs.
Selling event tickets for various types of events, such as live concerts, music festivals, sports events, comedy shows, and food festivals, involves a strategic approach to maximize ticket sales and ensure a successful event. Here’s a comprehensive guide on how to sell event tickets effectively:
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Choose the Right Ticketing Platform:
- Select a reputable and user-friendly ticketing platform to sell your event tickets. Popular choices include Eventbrite, Ticketmaster, or a customized website with ticketing functionality.
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Set Ticket Prices Strategically:
- Research your target audience and competitors to determine appropriate ticket pricing.
- Consider early bird discounts, group rates, VIP packages, and tiered pricing to appeal to a broader audience.
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Create a Compelling Event Page:
- Design an attractive and informative event page on your chosen ticketing platform.
- Use high-quality images, videos, and engaging event descriptions to showcase what attendees can expect.
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Leverage social media and online marketing.
- Promote your event across various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
- Utilize email marketing, paid advertising, and influencer partnerships to reach a wider audience.
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Implement SEO and SEM strategies:
- Optimize your event page and website for search engine optimization (SEO) to improve online visibility.
- Consider using search engine marketing (SEM) campaigns, like Google Ads, to target specific keywords and demographics.
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Offer Multiple Ticketing Options:
- Provide different ticket types, such as general admission, VIP, and family packages, to cater to diverse preferences.
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Utilize Early Bird and Presale Tickets:
- Create a sense of urgency by offering limited-time early bird and presale ticket options.
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Incorporate secure payment options:
- Ensure your ticketing platform supports secure payment methods, including credit cards, digital wallets, and PayPal.
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Implement a Refund and Exchange Policy:
- Clearly communicate your refund and exchange policy to attendees to build trust and manage expectations.
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Employ data analytics:
- Use analytics tools to monitor ticket sales, website traffic, and customer behavior.
- Adjust your marketing strategies based on data insights to optimize ticket sales.
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Offline sales channels:
- Offer physical ticket sales at local outlets, ticket booths, or partner businesses to reach customers without internet access.
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Customer Support and Communication:
- Provide excellent customer support through various channels, such as email, phone, and live chat.
- Keep attendees informed about event updates, schedules, and any changes.
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Leverage partnerships and sponsorships:
- Collaborate with relevant partners and sponsors to increase event visibility and potentially offer exclusive ticket deals.
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Engage your audience.
- Interact with your audience through social media, email newsletters, and event-related content to build excitement and anticipation.
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Security and Access Control:
- Implement secure ticket scanning and access control measures to prevent fraud and ensure a smooth entry process.
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Post-Event Surveys and Feedback:
- Gather feedback from attendees to learn about their experiences and identify areas for improvement in future events.
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Evaluate your sales strategy.
- After the event, assess the effectiveness of your ticket-selling strategies by analyzing sales data, attendee feedback, and ROI.
By following these steps and tailoring your approach to your specific event and target audience, you can successfully sell event tickets for live concerts, music festivals, sports events, comedy shows, and food festivals while creating memorable experiences for attendees.
Top 13 Event Ticket Selling Websites India
1. Bookmyshow.com
Headquarter -Mumbai
Year of establishment: 1999
Bookmyshow is India’s most popular ticket-selling portal and has a lot of experience handling events like F1, IPL, ISL, Sunburn, NH-7, IPTL, WWE, Supersonic Music Festival, CLT20, Auto-expo, Ultra Music Festival, T20, ODI Cricket matches, and many more national and international events.
Bookmyshow also deals in movie tickets. This company have covered largest market in the Indian ticketing industry. Bookmyshow is niche player in Accreditation and F&B management.
2. Townscript.com
Headquarter: Pune, India
Year of establishment: 2014
Townscript is Asia’s leading event ticketing platform, serving 300,000+ events in 27 countries. Our platform serves all kinds of events, like concerts, festivals, conferences, marathons, business events, exhibitions, & more.
Townscript provides a simple-to-use, DIY platform to manage registrations & payments, an event manager app to manage check-in, on-site registration & check-in software, timing services for marathons, and marketing support for all events. Check out why Townscript is the best ticketing platform in Asia.
3. Paytm.com
Headquarter –Noida
Year of Establishment: 2010
Paytm, the fastest-growing ticket-selling company in India, have entered in both event and movie ticket sales. In a very short time, Paytm got projects like IPL and ISL. Paytm have strategic collaboration with insider.in . Apart from events and sports, paytm sells train tickets, Bus tickets, flight bookings, etc.
4. Insider.com
Headquarter: Mumbai
Year of Establishment: 2014
PayPal has funded this business, and it is expanding quickly. Insider is part of Wasteland Entertainment Pvt Ltd., which have some of its own event properties, like NH7 Weekender. Insider sells tickets for IPL, ISL, and some famous musical events in association with Paytm.
5. Eventsnow.com
Headquarter –Hyderabad
Year of establishment: 2014.
Raj Pakala, the current founder and CEO of ETG Global Services Pvt Ltd. and the founder and chairman of EventsNow Pvt Ltd., founded this business. The company grabbed the market very quickly and sold tickets for IPL, ODI, and T20 Matches in Hyderabad, Vizag, etc.
6. Meraevent.com
Year of establishment: 2014.
Headquarter: Bangalore
7. Eventbrite.com
Headquarter: San Francisco, California, United States
Year of establishment: 2006.
With its global presence, it has become Europe’s third-largest ticketing platform in a very short time. Its service allows users to browse, create, and promote local events.
The service charges a fee to event organisers in exchange for online ticketing services, unless the event is free. Tiger Global was the lead investor in Eventbrite’s $50 million Series E financing.
Eventbrite successfully raised an additional $60 million in growth capital financing on April 22, 2013, with the help of Tiger Global and T. Rowe Price. This brought their total funding to $140 million.
Previous funding involved firms including Sequoia Capital, DAG Ventures, and Tenaya Capita. Eventbrite has acquired some big event ticket-selling companies.
8. Ticketgenie.com
Year of establishment: 2008
Headquarter: Bangalore
A part of the big event brand DNA Networks, ticketgenie sells tickets to sports events like the IPL (Royal Challenger Bangalore and Kolkata Knight Riders) and also one-day, test, and T20 cricket matches. DNA Network is one of the top entertainment and sport management company in India.
9. Zoonga.com
Year of establishment: 2007
Headquarter –Mumbai
Zoonga (formerly known as Kyazoonga) is a privately held global ticketing company that operates an online ticketing service which is accessible via its websites and mobile apps. Neetu Bhatia is Co-founder, Chairman and CEO of zoonga.
An investment banker turned entrepreneur, Neetu is credited with creating the professional entertainment and sports ticketing market in India.
Cricket West Indies (CWI) has renewed its relationship with Kyazoonga as its official ticketing partner for all international home and domestic series and host tournaments in all formats in the region. Recently, Ratan TATA invested in Kyazoonga.com, which was an official ticketing partner for FIFA U-17 World Cup India 2017.
10. Eventshigh.com
Headquarter- Bangalore
Year of establishment: 2015
11. Explara.com
Headquarter- Bangalore
Year of establishment: 2008
12. Goeventz.com
Headquarter- Gurgaon
Year of establishment: 2015
13. Justdial.com
Headquarter- Mumbai
Year of Establishment: 1996
