Event Management Industry:
The industry is not very old; in 2000, total turnover was around 2.0–2.5 crore. But in 2010, it created a market size of around Rs 2000 crore. It means its growth is around 200% in 2015, when the market size will be 3000 crore. According to CAGR and EEMA, it will reach 10,000 core markets in 2020.
Event management industry getting matured and organized. Before the 20-year event, the industry was like one-man army but now there is a team behind every task. But now the scenario is totally changed. There are lots of start-ups and technology events taking place in India for events. Like Online artist booking, Online venue booking, hiring equipment online, etc. Vendors for everything, like decoration, music, bridal makeup, DJs, and caterers, can be booked online in India. Hire4Event is a big name on the list.
Marketing-
In starting phase, event managers were doing marketing themselves. Now we require a separate team for wedding, corporate events, sports, activation, branding, proposal-making, pitching, etc. There is huge competition in event marketing because of the Different Pricing from every company. So the client always wants to choose the cheap and best.
Design Team-
We require an art director, visualizer, animator, and ground operations team. No one wants to give a project without seeing 3D visuals of theme, Display, stalls, Venue decor, etc. So this is a segment which created space in the event industry quickly.
Experiential marketing-
This is a segment in events which came before a year but it has huge potential and has been used extensively. Every product company wants to deliver innovative experiences to its customers. If there is a concert happening before 10 years, you will remember that name, but now the scenario is changed.
The entertainment business is getting bigger. In India, approximately 150 cricket matches take place average per year and there is an event company behind every task, like Some company handle cheerleaders, and some event company manage hospitality.
In the exhibition industry, you can see the changes; there are beautiful stalls for every company because everyone wants to create their own brand value.
Wedding-
Wedding are one of the biggest market in event industry Now everyone wants there wedding to be fabulous because it shows the status of the family. Every family member and relative want to organize the wedding in a better way.
In this decade, we have seen some of the biggest weddings celebration in the world, like “Royal Wedding, Akash Ambani wedding, Isha Ambani wedding, Virat Anushka wedding, Sonam and Anand Wedding.
Entertainment and Concerts
Entertainment and concerts have a big market in the Indian region. India is country of youths so music listeners, foodies, love to hang out for weekends, want some entertainment on new Year’s Eve, festivals, etc. There are some of the biggest music festival across the country: Sunburn, Nh7, Riders music festivals, Bangalore open air, Grub-fest, Beer-fest, Sula Fest, etc.
Delhi, Mumbai, and Bangalore are biggest market for live entertainment like EDM, Live concert, Sports , festivals, etc.
Sports-
Sports in India means cricket and we have IPL, the most famous sports event in India. Indian super league, Pro-Kabaddi, Pro-Wrestling League, and Hockey India league are some of the biggest brands in India for sports. Apart from all this, the Devils circuit, Tuffman, Amity, and Millennium city marathon are some of the biggest marathon events in the Country.
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