Event Sponsorship: How to get and where to approach
Effective communication and strategic preparation are necessary to secure event sponsorship. Find possible sponsors who share the same objectives, audience, and theme as your event. Look into businesses and institutions that have previously supported events of a similar nature. Their likelihood of being interested in sponsoring your event rises as a result.
Make a strong sponsorship proposal after that. Emphasize the advantages for the sponsor, including chances for corporate social responsibility, access to target audiences, and brand visibility. Provide specifics about your event, such as the date, venue, anticipated number of attendees, and marketing plans.
Making connections is essential. To meet possible sponsors, go to trade exhibits, industry conferences, and networking gatherings. Make use of online resources such as LinkedIn to connect with influential decision-makers in businesses. Make your approach unique and make it abundantly evident why you would both benefit from their sponsorship.
Make use of your current network. Seek recommendations from friends, coworkers, and contacts in the business for possible sponsors. Additionally, social media can be an effective method for finding and interacting with potential sponsors.
Pay close attention to the follow-up. Keep in touch with possible sponsors on a frequent basis after submitting your application. Be ready to haggle and alter sponsorship offers to suit their requirements.
Lastly, fulfill the commitments you made. Mutual respect and benefit are the foundation of a successful sponsorship. Make sure you give sponsors the advantages that were agreed upon as well as post-event reports that show the value they received.
India have very big and aggressive market for live music events, Sports and entertainment. People love to attend entertainment and live music concerts.
There are some big event properties that are biggest event brands in India:
(A) Sports:
- IPL
- ISL
- Pro-kabaddi
- IPTL
- Pro Wrestling
- Khelo India
(B) Musical Events
1.Sunburn
2.Supersonic
3.EVC
4. Rider Music festivals
5. Hornbill, Kohima
6. Magnetic Fields: Alsisar Mahal, Shekhawati in Rajasthan
7. Ziro-Ziro Valley, Arunachal Pradesh
8. Mahindra Blues, Mumbai
9. Storm: Bangalore
10. NH7 weekender: Pune, Bangalore, Kolkata and Delhi
11. Jodhpur Riff
12. Escape: Naukuchiatal, Uttarakhand
13. Fireflies, Bangalore
14. Sula Fest, Nasik, Maharashtra
15. Rang—New Delhi
16. Kasauli Rhythm and Blues fest, Kasauli, Himachal Pradesh
17. Purvan kara-Bangalore
18. Shiva Squad Festival, Morpheus Valley Resort, Manali
19. GoMAD fest, Fernhills Palace, Ooty
20. Holi Cow, New Delhi
21. Woods Talk, Rishikesh, Uttarakhand
22. Mood Indigo, Mumbai
23. Summer Storm, Bangalore
24. Enchanted Valley, Aamby Valley, Maharashtra
25. India Bike week: Vagator, Goa
26. The Great Indian October Fest, Bangalore
Top Sponsors for Events & Sports:
As an event consulting and marketing company Hire4Event provides services like sponsorship, Event marketing, Promotion, Ground operation, etc. We help organizers grab deals with appropriate sponsors on mutual benefits for organisers and sponsors too.
Sometimes organiser team approach wrong segment and even sponsor denies participating in that particular event. Because sponsor always looks for target audience where its brand can impact its value. They always look for specific possible target audience and age group.
Below is a categorised list of brands that provide sponsorship for commercial events, College festivals, social events, sports series, etc.
Electronic Gadget Brands for sponsorship
- Vivo Mobile
- Oppo Mobile
- Micromax Mobile
- HTC
- Huawei
- Lenovo
- LG
- Samsung
- Zebronics
- Lemon Mobile
- Lava Mobiles
- Xiaomi
- Sony
- Nokia
- Haier
- Chroma
- Videocon
- Godrej
- Spice Mobile
- Intex
- BPL
- Onida
- CROMA
- Whirlpool
Food and beverage brands for sponsorship
- Nestle
- PepsiCo
- The Coca-Cola Company
- Cargill
- Mondelez International
- Danone
- Burger King
- Heineken
- Smithfield
- Suntory
- Kellogg
- Carlsberg
- Britannia
- Parle
- Red Bull
- Dominos Pizza
- SUBWAY
- McCain Foods Limited
- Bacardi
- Nissin Foods Ltd
- Chicago Pizza
- Barbeque Nation
- Kissan
- Cadeburry
- Kohinoor Foods Ltd
- Amul
- KRBL Ltd
- Mother Dairy
- Glaxo Smith Con
- Coffee Day
- Parag Milk Food
- Kwality Walls
- Kingfisher
- Royal stag
- Pizza hut
- Pind Baluchi
- Cream castle
- Chayos
- Biryani blues
- Zouk biryani
- Taste of dilli
- Bikkgane biryani
Merchandise brands for sponsorship
- Raymond
- Honda
- Flying Machine
- Lifestyle
- Allen Solley
- Monte Carlo
- Munich Polo
- Peter England
- Flying Machine
- Louis Philippe
- AND Designs
- American Swan
- Puma
- UCB
- Wrangler
- Lewis
- Van Heusen
- Spyker
- Wills Lifestyle
- West Side
- Numero Uno
- Newport
- Killer
- Park Avenue
- Mufti
- Fab India
- Duke
- Indigo Nation
- Mango
- Arrow
- Colour Plus
- Guess
- Gant
- Fcuk
- Adidas
- Pepe Jeans
- Nautica
- Provogue
- Pantaloons
- Madame
- John Player
- Lee
- H&M
- Decathlon
- Nike
- Reebok
Automobiles brands for sponsorship
- Mahindra
- Maruti
- Tata Motors
- Honda
- Hero Motocorp
- Nissan
- Volkswagen
- Yamaha
- BMW
- Mercedes
- Ford
- Hyundai
- KIA Motors
- Toyota
Digital Partners-
- IBM
- Amazon Shopping
- Flipkart
- Snapdeal
- Myntra
- MX Player
- Netflix
- Ola
- Uber
- Zugnoo
- Amazon Prime
Media Partners-
- Times of India
- Hindustan Times
- Indian Express
- India Today
- The Hindu
- Aaj Tak
- ABP Live
- NDTV
- News 24
- News Nation
- Zee News
- Dainik Jagran
- Radio Mirchi
- Red FM
- Big FM
