Journey from an Event to a Brand –
There are so many big brands in India like Sunburn, EVC Music Festival, Grub Fest, Bangalore Open Air, RMF etc. At a time these brands were not exactly the Brand, these were a kind of concerts. But a proper planning and decent execution helped these concerts/events to become a Big Event Brand. So here we have explained some perfect and unique ideas for organize a event and convert that event into a Brand in a systematic way.
Here are that unique ideas-
1.Start from the scratch –
Planning an event is not a easy task because in India 90% events get failed in term of revenue generation. So be careful and follow some strategy which are mentioned below-
2.Plan at micro level
In starting you have to plan a small event just like you may start from comedy show for 200-300 people and sell tickets at no profit no loss. You will learn a big lesion and your audience will ready for next event and they will get you more ticket buyers. Event you may start planning for next level event.
3.Choose best artist which suits in budget and can pull audience-
Try to bring a famous new comer artist who have done anything which have gone viral on TV, and social media, just like Vishwas Chauhan from Laughter challenge seaon-5 or Nitesh sethi, Vighnesh Panday etc.
4.Take extra time for Planning-
Event planning always take time so don’t be in hurry start planning before 2-3 Month in between you march some small sponsors who can give you some amount to spent in advertisement, and marketing.
5.Be focused on social media-
Social media is biggest platform for event and entertainment industry. You may start selling tickets here and your brand name can be popular. Make sure you have a strong digital and social media marketing team.
6.Create a Launch video
Videos are best way to elaborate anything like Event, services, product etc. You audience will understand what they will get there and they will easily buy the tickets
7.Now finalize the date and Venue-
Once you start getting response from the public then announce the venue and Date. And make sure you have knowledge in venue selection people love open space not a crowded place.
8.Sale tickets in phases-
Create a hike don’t sale whole tickets in starting. Start phase wise tickets like Early bird, Phase-1, Phase -2, VIP, VVIP, etc.
9.Surprise your audience-
Surprise your audience buy giving them some extra entertainment like a dance, jokes, Selfie, Drinks, whatever is possible in budget. Just like your sponsor can give them a Cap, T-shirt, Pen etc.
10.Announce for Next event-
Before your event ends try to announce your next event whatever plan you have. Involve your artist in announcement. You may ask them to connect on social media like Facebook, twitter, Instagram, etc.